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Google introduced a new product called Google Ad Planner. The tool is available in beta version at the moment. The Ad Planner gives you an inside view on your targeted audience by giving you detailed informations such as gender, age, yearly income etc. of your audience.

By entering demographics and sites associated with your target audience the Google Ad Planner returns you a detailed list of sites that are likely to be visited by your audience. It gives you also further informations about each of those websites and displays related searches for a particular site.

As the name indicates, the tool is designed for media planners to help create their media plans.

Google Ad Planner website: http://google.com/adplanner/

The tool is in beta version and you need to request invitation at http://www.google.com/support/adplanner/bin/request.py?contact_type=si gnup

Google blog: http://adwords.blogspot.com/2008/06/introducing-google-ad-planner.html