SEO / SEM blog

Google, after announcing to be able to index FLASH files now gives advices of how to use FLASH on the Official Google Webmaster Central blog. Here is what they suggest:

Try to use Flash only where it is needed. Many rich media sites such as Google’s YouTube use Flash for rich media but rely on HTML […]

Google have released their new product called Insights for Search (beta). It is created for advertisers to help them understand their market by region and display information with search volume data.
Like Google Trends, you can just type in a search term to see search volume patterns over time, as well as the top related and […]

If you are trying hard and spending hours to search but still can’t find what you were looking for on Google, you may suggest an improvement to them directly.
On the bottom of the search results page click on “Dissatisfied? Help us improve” and you will be forwarded to the form page.

Quality suggestion form:

After you fill […]

Google is trying to repair the bad impression about the company because of the lack of Privacy Policy on their home page for so long and now they try to provide many informations on how they use private data in their search engine results.
Google Customized Web Search results use personal data, such as IP […]

I wanted to check how fast are search engines in crawling the web. After publishing blog post “How to move WordPress blog from old domain to new domain with 301 permanent redirection” i went to Google, Yahoo! and MSN to check how fast can they find that new post.
It was kind of search engines speed […]

Google is not only about search and being serious. There are several games created for/based on Google to make your day more fun.
One of my favorite ones is Toogle which fetches the first image of a search query from Google and transforms it into ASCII code. Looks cool.
Another fun Google game is called Googlism and […]

Recently there were two new startup search engines introduced. SearchCloud, a new search engine using Yahoo! search technology and Cuil, a search engine indexing more than 120 billion web pages.
But why would anyone struggle to develop new search engine if there are already well established search engines on the market: Google, Yahoo! and MSN?
Why spend […]

Google started to show OneBox for the incoming Olympic games in Beijing, China. If you type for example taekwondo olympics or football olympics you will see in top left corner a direct links to the Olympics official website to appropriate category.

OneBox generally helps find what you are looking for. It’s good that Google cooperates with […]

As you know Google and other search engines try to index everything they manage to find through spidering the web. But sometimes you may not want to show some part of your website to others and to search engines. There are some techniques that let you hide what you want from Google. Here they are:
1. […]

Google has published some informations about their ranking algorithm to help users understand “how they do it”, how Google search engine works.
The first blog post is called Introduction to Google Search Quality where Udi Manber, VP Engineering, Search Quality at Google explains why Google is not revealing all informations about search algorithms (quite obvious), explains […]